Brand Refresh for 3D Heating & Air

Positivity and commitment. That’s what this legacy company exudes in every single interaction. Not only were they super prepared to explore their 3D brand and identity, they had a clear vision of expectations and goals for the future — one that honors community, and supports sustainability and education — that’s what I call building a legacy! They needed an updated look and feel that reflected those values and mission for the future.

With a refreshed palette and generous use of color gradients, this logo puts 3D right in the center of comfort. Fleet graphics, wearables and guidelines rounded out the rebrand. I also threw in an animated logo because I just couldn’t stop myself!

All in all, I’d say this is one of the most uplifting projects I’ve done recently — not because of the process or the design or the colors, but because of the positivity and commitment they represent.